It was once ... a successful car brand that sponsored a no less successful football club. Opel and FC Bayern Munich, from 1990 to 2002, a thriving partnership with winning the Champions League in 2001 as a highlight. Now - in the midst of its worst crisis - Opel returns back to the Bundesliga stage. Although a number of small: instead shirt sponsor for Bayern Munich (the other partners included the AC Milan and Steffi Graf), the Rüsselsheim from the season 2012/2013 (starting 24 August) official "Premium Partner" of Bayer Leverkusen, Mainz 05, the SC Freiburg and Fortuna Dusseldorf.
According to Opel's chairman Karl-Friedrich Stracke, this is just the beginning: "For us this is the first step in a long-term strategy to be followed by numerous other football activities.." After all, his company Europa League qualifier Leverkusen, ex-Kloppo club Mainz, the "eco-kickers" from Freiburg and Düsseldorf climbers chose four popular figure for cooperation. Opel claims to advertise on gangs, screens and stadium specifications and provides players and officials vehicles. The SC Freiburg - matching the image - after a few loud Opel Ampera asked.
See also: French from Rüsselsheim?
Opel sports comeback is apparently part of an offensive strategy. So the Board just had a massive investment in the product range and an alliance with the French group PSA Peugeot Citroën approved.
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